Who We Work With

Who Our Custom Website Design and Development Services is for?

Our custom website design and development services is primarily for the B2B independent professionals in South Australia that require an online existence or already have an online existence but wish to improve the performance of their existing website strategy in order to gain a clear online strategic marketing campaign and drive more sales to their business. Our clients cover a wide range of different B2B professional services industries including:

Consultants – Coaches – Trainers – Speakers – Those who work with individuals or companies to help them grow or do things better, to gain new skills, to become better people, managers and organizations – in any industry and any discipline, for profit or non-profit.

Marketing Professionals – Freelancers of all kinds, including: editors, writers, marketing consultants, designers, PR people, photographers, newsletter creators or anyone helping individuals or companies grow their businesses.

Business Organisations – Not-for-profit organisations such as Chambers of Commerce, Business Enterprise Centres, and any business groups that help their members to grow through support, training and networking services.

Financial Professionals – Accountants, financial planners, mortgage brokers, tax preparers, estate planners, bookkeepers, insurance brokers or anyone who helps individuals or organizations with their money.

Professional Services – Anyone engaged in the practice of a traditional professional service such as architects, attorneys, engineers, doctors, chiropractors and other medical and health practitioners.

Business and Personal Services – Virtually any business or personal services including organizers, decorators, computer services, executive recruiters, virtual services, chiropractors, conference managers, meeting planners and more.

Alternative Services – If you are a massage therapist, spiritual counselor, acupuncturist, hypnotherapist, or any other non-mainstream service, you’ll find that our website marketing services will also bring you great results.

NOTE: Our services are not ideal for: retailers, restaurants, hotels, manufacturers, food businesses or consumer products. If you fall into this category, ask us about our retail website solutions.

Do any of the following statements apply to you?

• You’ve been in business for several years, gained clients primarily through word of mouth and did not feel the need to setup a website. However, due to the increasing number of businesses that use the internet to look for information on products and services, you feel disadvantaged to your competitors who have effectively used the internet to market their products and services.
• Your business is growing and you are ready to conduct business internationally. You find some contacts through international associations who wish to know more about your services. Rather than being able to refer your potential client to your website, you’ve had to make international phone calls to outline your services to them.
• You’ve got a website that is just sitting there and driving no sales, due to lack of visitors and/or conversion rates. Meanwhile you have to pay $30 per month for web hosting and $140 for your domain name, only to find that it was a waste of your advertising, bringing little to no benefits to your business.
• Your website looks good and is receiving a high amount of traffic. However, when you track the conversion rates of your website visitors, you find that your visitors are only browsing one or two pages before they leave your site and go to a competitor’s site. With billions of web pages on the internet, how do you make your web site stand out from the rest, and capture the attention of the user?
• Your business has grown and is ready to launch a new product or service and you feel the need to change your corporate image to better communicate your new message. However, your website is hasn’t been reviewed or updated in over a year and now it portrays a different image for your business that is outdated and no longer applies.

If so, we’ve got the solutions you’ve been looking for. However, in order to maximise the results, you must be prepared to be:

• Hard working by putting out the effort required to collect the relevant information for your website and conducting necessary market research for your business
• Passionate about your business – No-one is as passionate about your business as you are. Your enthusiasm towards your business will influence others’ perception of your business credibility
• Honest with yourself and set S.M.A.R.T (Specific, Measurable, Achievable, Realistic, and Timely) goals for your business
• Able to deliver with high integrity – If you want to succeed with unethical shortcuts, we are not for you
• Motivated to succeed. Things happen more swiftly for people with determination and a burning desire to excel
• Results oriented – With a clear understanding of the end result, you are more likely to discover the necessary steps to achieve those objectives.

So now that you understand the type of clients we work with, click here to find out how we work with our clients.

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How We Work

What you can expect when working with us

Our aim is to help you develop a clear online marketing strategy to obtain more clients for your business. When working with us, you can expect clearer directions for your online strategy. With higher website traffic, your business will experience a stronger online identity. Your business will receive more clients through an effective website that converts visitors to customers, which will, in turn, drive more sales to your business.

Our approach

At Market Ease Business Promotioins, we sell a solution; not a process. We study our clients’ businesses and design a solution to meet your objectives and needs. Our custom website design and development services are also much specialised to B2B professional services firms, so staff members are experts in the field.

The process

As with all marketing products, your website should be designed with your target market in mind. Identifying who your customers are will greatly improve your Return on Investment (ROI). This is why our first step to designing all our websites is a careful study of the clients’ businesses and needs. This will help us to understand more about you, your business, products and services, and market segment. Your website will then be designed specifically to tailor your target market segment and provide a well defined online strategy.

Below are the steps of our custom web design process:

1. Needs Analysis

We hope to learn more about you, your business, and your products and services through the needs analysis. This will help us to design a website that is more suitable for your business.

• Your needs: We analyse what you want to achieve out of the website, your main purpose for the website, the image you want to portray, and how you want your website to interact with its users?
• Visitor needs: This refers to your visitors. More often than not, your needs will not coincide with your visitors’ needs. Sometimes we are clouded by want we want that we forget about our visitors’ needs. This study will define the needs in a user’s perspective to create user-friendly design and content. Think of when a visitor visits your website, what does he/she wish to achieve out of it? What is her/his purpose for visiting your website? Is it to find information, join in on discussions, read updated news, or make a purchase etc.?
• Pages: We go through with you the amount of different pages required for the website and offer you some suggestions and ideas of what to include. This will help us work out a rough pricing strategy for you.
• Components/Scripts and Systems: This is where we identify what components are required for your web project. Some examples are:
  • Polls
  • Shopping Carts
  • Membership Systems
  • Forums
  • Events Calendar
  • Photo Gallery etc.
• Images: Are you supplying all images required for the website or do you require us to supply the images? Do you require imagery and/or photography sessions? All these factors contribute in the final costing of the website.

2. Proposal

Once the needs analysis is completed, we provide you with a proposal and quote for your project, outlining the solutions to each requirement. Once agreed, a contract is signed and we proceed to the implementation.

3. Implementation

Our implementation is divided into 6 stages:

Workbook – The first step of the implementation stage is to encourage our clients to work through a special workbook created and provided by Market Ease Business Promotions to help you brainstorm and think about your businesses to create persuasive and effective websites for their B2B professional services businesses. This workbook is optional, but will give you some good ideas and suggestions on how to layout your website through a marketing perspective.

Images – After completing the workbook, the client will have a clear structure for their website. We then proceed to the content collection stage, where we assemble all of the required text and images for each page and start integrating them into the website design.

Design – This is when we go off and start designing your website. Throughout the process, we will regularly keep in contact with you to inform you of where the project is going and to ensure that we are heading towards the right path with our solutions

Coding – Coding begins upon design approval.  The coding ensures that all modules, components, and scripts are functional. This can include things such as: membership systems, hyperlinks, audio, video, shopping carts, contact forms etc. When the coding is complete, we then check with our clients to make sure that everything works according to their specifications.

Testing – With the completion of website construction, many tests are performed to make sure that all functions work as intended. In this stage, we encourage you to test the system with us to ensure that the administration panel updates pages correctly and promptly, membership emails send correctly, shopping carts calculate correct amounts, etc. We then go through the checklist of requirements created in the initial proposal to ensure that each requirement is met before handing over the final copy to you.

Training & Support – Upon website completion, we arrange a training session (up to 3 hours) to guide our clients through the management and administration of the website system so that they are able to make updates and manage the website as desired. An additional 6 weeks of unlimited phone and email support is also provided. Onsite support is also available upon request.

4. Review

We generally follow up on our work weeks after completion to ensure that it is continuing to work correctly and meeting the standards. We also provide light help of the CMS and any other technical areas involved in putting a website online.

Click here to read about our unique competitor advantage and why you should choose us over our competitors.

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Why Work With Us?

Web designers generally have a combination of two skills: design, and the technical know-how. Unfortunately, it’s often rare to find both of these skills in the same person. Most web designers are primarily either designers, or technical wizards. A web designer who is primarily a designer will produce beautiful looking websites but will often have negligible marketing impact. They will put up full pages of graphic text and multimedia animations, as a result, producing a beautiful but slow loading website. The website will be admired but will not drive much business.
On the other side of the scale, a web designer that is primarily a technical wizard will create a website that will work flawlessly with the use of advanced programming scripts and JavaScript applets. The result is a well working website, but will look unattractive and confusing to the user.

The business-driven approach differentiates Market Ease from typical web design companies. Market Ease concentrates on the your business and needs, and design and develop your website around that information to create results-driven websites for your business. We design websites through a marketing perspective, at the same time, balancing the use of design skills and technical programming to create a positive return on investment for your business. B2B professional services clients are also encouraged to go through a special workbook created only for our B2B professional services clients to help you brainstorm and think about your business to create a persuasive sales-driving website for your B2B professional services business.

Why Choose Us?

Design

The website’s graphical interface is perhaps the first thing that will attract the eyes of the reader. For this, it is very important to have a design that is not only user friendly, but also appealing to the eye. Our web sites are designed to best describe your professional image and immediately inform your users about you and your business.

We understand that the design of a website is more than just the appealing graphics or effects it contains; it’s about understanding your users. This is why all our websites are created with care to provide easy navigation, accessibility to different types of readers and fast loading for users with slow connections. Our websites are structured in such a way as to let visitors easily find the information they need, and perform tasks quickly and efficiently.

Development

You think of an idea, we’ll turn it into reality…

Whatever your needs are, from simple feedback forms to complex applications using databases, we can develop an application for you that is simple and fun to use. We understand that most small to medium sized businesses have a tight budget to use on their website. This is why we focus on open source technologies to provide our clients with cost effective solutions that will not only work, but extremely user friendly.

For large corporate firms, we can also build complex customized systems for your applications. Please request a quote.

Accessibility

The Internet has billions of users all around the world and this number is growing by the minute. These users come from all sorts of backgrounds and technical environment. What is seen on one computer does not necessarily replicate what will be seen on another, due to the difference in monitor sizes, browsers, and plugins installed. You cannot expect people to get a larger monitor, faster connection, or install certain browsers and/or plugins just to view your site. Furthermore, disabled users use different devices to view your website, and your codes must be carefully written to enable the viewing of these devices.

Being a business ourselves, we understand that it makes perfect sense to sell to everybody regardless of their system, technical background, or disability. This is why our developers are trained to take these issues into account and help you develop a website that can maximize accessibility.

Web Standards

By developing sites to industry standards (xHTML and CSS), we will be ensuring that the site will look good in all modern devices and browsers and will continue to do so in the future. Find out more about why web standards are important.

Content

The contents on your website are extremely important. If you do not have interesting content on your website, you will not reach many people no matter how much you polish the surface of your site. A website is in many ways similar to any other promotional products. Its purpose is to sell yourself to your visitors. With this in mind, a website’s contents should be persuasive, clearly describing the benefits to your visitors and possibly drive sales. Market Ease Business Promotions has created a workbook specially designed to help our B2B professional services clients create pursuasive and compelling website copies that will help drive sales and convert visitors to customers for your B2B business.

Still not convinced? Read what our clients have to say about us by clicking here .

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Portfolio

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